Xenia Seidel

Vice President Strategy | Brand | Concept | Innovation

Kassel, DE.

About

Strategic hospitality executive with over 25 years of international leadership in strategy, brand development, and commercial transformation. Proven success in translating vision into scalable growth platforms, unlocking new revenue streams, and driving innovation through emerging AI technologies to enhance performance and operational effectiveness. Currently deepening expertise in applied AI for business transformation, positioning for leadership roles that integrate cutting-edge technology with strategic commercial growth.

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Education

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Business Administration

Private University of Applied Sciences, Göttingen

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Awards

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SAP Best of the Year Award

Recognized for outstanding academic or project achievement, demonstrating excellence in business applications.

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Languages

German

English

Spanish

French

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Certificates

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AI Master Program – IHK Certified

IHK

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AI for Business & Productivity

Google

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Skills

Strategy & Innovation

Enterprise Brand & Portfolio Strategy, Concept Innovation Development, Scalable Concept Architecture, Commercial Transformation, AI-Enabled Strategy, Strategic Planning, Market Differentiation

Commercial & Revenue Growth

Revenue Growth, Market Repositioning, Digital Productivity, Digital Enablement, Data Activation, Sales & Marketing Strategy, Budgeting & Forecasting, Commercial Resilience

Leadership & Management

Cross-Border Leadership, Executive Leadership, Team Leadership (40+ members), Organizational Transformation, Stakeholder Management, Decision-Making

Technology & AI

AI Technologies, Applied Artificial Intelligence, AI for Business Transformation, Digital Transformation, Data Activation, AI-Enabled Tools

Hospitality Operations

Luxury Hospitality, F&B Concepts, Multi-Asset Cluster Management, Hotel Operations, Guest Services, Reservations Management

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